The Green Accommodation Management Practices: The Role of Environmentally Responsible Tourist Markets in Understanding Tourists’ Pro-Environmental Behaviour

The green accommodation sectors are increasingly committed to implementing environmental management practices while enhancing guests’ pro-environmental behaviour. However, it is not easy change tourists’ behaviour as there many factors influencing participation in actions. This paper argues that a combination of multiple such visitor characteristics or previous experience needs be examined determine how these differently associated with the type In particular, this study also investigates environmentally responsible tourist markets can engage different types Visitors staying at Kangaroo Island, South Australia, were studied using self-administered questionnaires. findings confirmed significant role travel strong predictor two (e.g., energy-saving and recycling vs. eco-product consumption behaviour) its moderating effects on relationship between behaviours (PEBs). Furthermore, environmental-responsibility-based segmentation approach provides green-oriented some managerial implications for improving operated principles targeted based their responsibility. recommends more in-depth investigations other barriers facilitators necessary fully address issue ultimately influence support implemented by sector.